England Netball Partnership

Proud Partners of England Netball

Our brand promise is to offer affordable, high-quality bath & body care products suitable for all skin types, so that everyone can feel confident and comfortable in the skin they’re in.

This year we wanted to take that promise further and extend our efforts into supporting womens confidence via the biggest sport for female participation in the UK; Netball.

We’re proud that in 2025 we have partnered with England Netball from their elite platforms right through to grass root activations at local levels.

The Vitality Roses

We’re proud to be an Official Sponsor of The Vitality Roses, running over 12 months. The league begins an exciting journey, placing Soft & Gentle at the heart of elite women’s sport in the UK.

With netball as the most played team sport for women and over 3 million people taking to the court each year, Soft & Gentle is committed to supporting the Vitality Roses and the wider Netball Family, from elite athletes to grassroots players, creating lasting impact and legacy.

THE VITALITY ROSES

NETBALLHer

Our pledge to champion “strength through kindness” sits at the heart of our partnership with England Netball and its industry-leading NETBALLHer initiative, empowering women and girls to belong, grow and thrive at every level of the game and through every stage of female life.

NETBALLHer is raising the bar for women and girls in sport through expert-led resources, game-changing learning opportunities, and a strong, responsible voice representing “her” on and off the court.

The Netball Super League

We have been honoured to launch the new Netball Super League rule, the Super Shot. A bold new rule by the NSL gave an extra element to the game at the end of each quarter. Making games less predictable and requiring a change of tactics from teams throughout the game.

At the end of the 2025 Season, Rolene Streutker won the Soft & Gentle Super Shooter award for the most super shots scored, scoring a huge 157 Soft & Gentle Super Shots!