Privacy Policy

Privacy Policy

We are committed to protecting and respecting your privacy. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand what personal data we hold about you and how we treat it.

Information we may collect from you

We collect information when you register on the site, enter competitions, subscribe to our mailing list, provide feedback or contact us using this site. The information may include your name, address, email, telephone number and company details.

The storing of personal data

We do not currently store or process any of your personal data outside the European Economic Area (“EEA”).

How we use your information

We use information held about you in the following ways:

To ensure that content from our site is presented in the most effective manner for you and for your computer.

To allow you to participate in interactive features of our services, when you choose to do so.

To notify you about changes to our services.

In anonymised form, to understand more about Soft & Gentle customers and how we can improve your experience of our website, products and services.

We may also use information held about you to provide you with information, products or services that you request from us or which we consider may interest you. This may include contacting you by email or text message, if you have signed up to receive information or have consented in any other way to receiving such messages. You may unsubscribe from future emails or text messages using the instructions provided in each message or by contacting us at

Marketing communications

Your email address will be used only to send you Soft & Gentle newsletters and information about Soft & Gentle products, events and offers. You can unsubscribe at any time by clicking on the unsubscribe link in each newsletter. 

Disclosure of your information

We will only disclose your personal information to third parties:

If they are providing services to us, in which case we will require them to keep your personal information secure and confidential, and only to use it as instructed by us.

If we or substantially all of our assets are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets.

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use or other agreements; or to protect the rights, property, or safety of our business, our customers, or others.

If we have specifically obtained your consent to do so, for example if you enter a competition or promotion that we organise in conjunction with a partner.

Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by ticking or unticking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at

Access to information

The Data Protection Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Data Protection Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email. There is no obligation to advise you of such changes.

About us

For the purpose of the Data Protection Act 1998, the data controller is:

Karium Ltd, Capitol Building, Oldbury, Berkshire, RG12 8FZ

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