Known for our gentle & efficacious formulations underpinned by great fragrances, at Soft & Gentle, we have been creating women’s personal care products for over 40 years.

We appreciate how hectic life can be and continue to innovate and evolve striving to meet everyday challenges life throws at all of us; creating products that are ready when we need them the most.

Skin Protect range

Delicate Fragrance for delicate skin.

Our NEW Skin Protect range brings you 48hr sweat & odour protection infused with organic oils, in a choice of four beautiful, fine fragrances containing ethically sourced essential oils to provide advanced skin protection. Designed and tested on sensitive skin, our new formula has been accredited by the Skin Health Alliance, is vegan friendly and comes in recyclable packaging.

Find out which fragrance is your favourite and explore further our carefully selected key ingredients and the benefits of this unique every day luxurious range. Discover our fine fragrances containing ethically sourced essential oils that are even suitable for sensitive skin. From energising Orange & White Ginger to calming Sheer Rose & Lavender, not forgetting our fresh Magnolia Flower & Geranium or our exotic Ylang Ylang & Almond Oil.

o% Aluminium range

No aluminium, no alcohol, kind protection.

Our S&G 0% Aluminium range will help reduce odour (dry deodorant range) and sweat (anti-perspirant roll on range) for up to 24hrs whilst being free of aluminium & alcohol as it is powered by an active botanical complex.

Explore the world of our 0% Aluminium range; an alternative to your current every day protection. 0% aluminium & alcohol free formulation powered by naturally derived ingredients. Whether you want to feel fresh all day long or dry all day long in a more natural way, explore which format will suit you the best: our dry deodorant sprays or our anti-perspirant roll ons.

Classic range

Stay active with confidence.

Our Classic range of anti-perspirant deodorants offers dependable protection around the clock. Working in harmony with your body, the Classic range helps to moisturise your skin while keeping you fresh and dry. Specially formulated to leave no white trace on your clothes, you’ll feel confident and protected all day long.

Our simple but hard working anti-perspirants provide 48hrs protection, in a colourful range of classic and vibrant fragrances.

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