England Netball Partnership
Inside our partnership with England Netball
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Proud Partners of England Netball
Our brand promise is to offer affordable, high-quality bath & body care products suitable for all skin types, so that everyone can feel confident and comfortable in the skin they’re in.
To take that promise further, we are proud to continue our partnership with England Netball, supporting women’s confidence via the biggest sport for female participation in the UK.
This year, in honour of the England Roses, we have launched a limited edition range featuring players Helen Housby, Liv Tchine and Funmi Fadoju, who have also become our brand ambassadors!
Meet Our Brand Ambassadors
Helen Housby
Liv Tchine
Funmi Fadoju
Limited Edition Range
Fresh Blossom Shower Cream
New Limited edition Wild Rose & Vanilla, Fresh Blossom Fragrance Shower Cream with our brand ambassadors Helen, Liv & Funmi featured on the pack!
Fresh Blossom Aerosol
New Limited edition Wild Rose & Vanilla, Fresh Blossom Fragrance Aerosol with our brand ambassadors Helen, Liv & Funmi featured on the pack!
WIN
Take your shot and WIN a netball training pack for your school, team or club!
To celebrate grassroots netball, we’re giving you the chance to WIN a training kit, packed with game-day essentials.
The Vitality Roses
Soft & Gentle has been an official sponsor of The Vitality Roses for over 2 years. The league begins an exciting journey, placing Soft & Gentle at the heart of elite women’s sport in the UK.
With netball as the most played team sport for women and over 3 million people taking to the court each year, Soft & Gentle is committed to supporting the Vitality Roses and the wider Netball Family, from elite athletes to grassroots players, creating lasting impact and legacy.
NETBALLHer
Our pledge to champion “strength through kindness” sits at the heart of our partnership with England Netball and its industry-leading NETBALLHer initiative, empowering women and girls to belong, grow and thrive at every level of the game and through every stage of female life.
NETBALLHer is raising the bar for women and girls in sport through expert-led resources, game-changing learning opportunities, and a strong, responsible voice representing “her” on and off the court.
In 2025, we were honoured to launch a brand new Netball Super League rule, the super shot. A bold new rule by the NSL gave an extra element to the game at the end of each quarter. Making games less predictable and requiring a change of tactics from teams throughout the game.
At the end of the 2025 season, Rolene Streutker won the Soft & Gentle Super Shooter award for the most super shots scored, scoring a huge 157 Soft & Gentle Super Shots!
